About Monica
Visionary. Founder. Investor. Author.
Monica H. San Miguel has spent over two decades at the intersection of health, business, and impact — building brands, raising capital, and changing how the world thinks about food and wellness.
$2.5B+
P&L Environments Led
$125M
Growth Capital Raised
$30M+
Revenue Scaled
20+
Years of Leadership
Founder & CEO
HueTrition® · Huemingbird VC
Her Story
From the Field to the Boardroom
Monica H. San Miguel is the CEO & Founder of HueTrition, a nationally-recognized, full-service omni-channel wellness brand and marketing agency at the intersection of technology, health, and wellbeing. She is also the Founder & CEO of Huemingbird VC Fund — the premier venture fund for the next generation of food, health, and wellness innovators.
With over two decades of leadership across multibillion-dollar food companies and venture-backed startups, Monica has managed and influenced $2.5B+ P&L environments. As a Chief Marketing Officer in the clean protein space, she helped raise $125M in growth capital and scale revenue from pre-revenue to over $30M.
A Division I athlete at Texas A&M University, Monica holds a BSc in Nutritional Sciences and an MBA in Marketing Strategy (Summa Cum Laude), along with doctoral coursework in Healthcare Marketing. She is also the author of HueTrition: Healthy & Colorful Eating Made Fun — a groundbreaking book that makes healthy eating approachable, joyful, and colorful.
Monica's philosophy is simple: food is fuel, and healthy eating should be fun. She has been featured on Food Network, USA Today, Fast Company, Huffington Post, LA Weekly, 360 Magazine, Modern Wellness Guide, and NewsWatch, among others.
Education & Credentials
Built on Science, Driven by Purpose
BSc, Nutritional Sciences
Texas A&M University
Division I Athlete — Tennis
MBA, Marketing Strategy
Texas A&M University
Summa Cum Laude
Doctoral Coursework
Healthcare Marketing
PhD-level research in health consumer behavior
20+ Years Industry Leadership
Food, Health & Wellness
Multibillion-dollar companies & venture-backed startups
As Featured In
Recognized Across Media & Industry
"We have over-complicated healthy eating. It really is as simple as adding more color to your plate and learning to enjoy food again."
USA Today
"Food is Fuel. When you travel around the world, food is not transactional — in other cultures, eating is a relaxing, community-based event. It's fun."
Food Network Healthy Eats
"Most venture capital ends with a check. At Huemingbird, the check is just the beginning."
Huemingbird VC Fund
Work With Monica
Speaking engagements, investor inquiries, media requests, and partnership opportunities.